You’ll know in four weeks how to proceed with marketing that will be more effective than what you’ve done before.
If your website talks about your features and benefits, it's time to reframe how you talk to buyers.
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What do you do differently that makes buyers need your solution over others? HINT: It’s more than your staff and service.
Position yourself as a trusted guide for buyers during the process of defining their problems and choosing the best solution.
After spending the first four weeks developing a Growth Framework, you’ll be ready to dig into marketing in a way you’ve never done before.
Focus on the problems you solve and how you’re different.
Create an emotional tie to your solution. #1 emotion should be trust.
Keep progressing - your website should always be a work in progress for best results.
Content that supports your buyers at various points in the buying process.
Lead magnets that provide value to your potential customers, engaging them deeper with your company.
Nurturing your leads through the buyer’s journey so that you’re the trusted, and logical, choice for their solution.
Reporting on what’s working and what’s not so that your website can continuously improve.